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Tell me about Soak Society, your product range and what makes it unique...

I began Soak Society in 2014 when I couldn't find any local brands making bath salts that combined Epsom salts, clays and essential oils at a reasonable price, that also looked chic in the bathroom. I saw a gap in the market and realised that other people might be interested in the products I was making for my own use at home. I launched with the Originale Wellness Soak and a basic website, and have increased the range from there.

When did you make the leap into starting your own business, was there a defining moment that prompted you to ‘go it alone’?

Almost two years ago, I was working part time remotely on the Sunshine Coast for my employer who was in Brisbane. Even though I loved my job, I needed to concentrate on Soak Society more, and I was itching to build my business into something that would support me full time. So I resigned from my job as a personal concierge, and while it was risky at the time, I believe it was the pressure that contributed to the success in those first few months. I remember clearly when it started to gain momentum by gaining a few new stockists every week and I thought 'Ok this is going to work out'

What would you say is the best part of working in the beauty industry?

Well I never realised how much of a natural skincare junkie I was, and the obsession has definitely deepened over the past few years! I love trying new products out. I would say the best part is being part of a larger movement towards natural and organic beauty products worldwide. I hope that in the future, all nasty chemicals and animal by products are eliminated from the beauty industry, for the sustainability of our planet, and our health!



What has been the biggest challenge in your business so far?

There are too many to name! Most recently we have started working with a distributor for our launch into Japan, so that was a huge challenge and learning curve - but so rewarding. 

What kick arse daily habits do you have in place to navigate the entrepreneurial journey?

Transcendental meditation. Walks on the beach with my dog. Spending time with friends that are also entrepreneurs, but also spending time with friends that aren't. Managing stress levels is important, and I've learnt to know when I'm getting higher anxiety and knowing what I need, like more exercise, or just taking a day off every now and then.  

Summer is here. Please share your top five wellness/beauty tips reserved for this time of year as the weather heats up.

I live on Queensland's Sunshine Coast, so the humidity and temperatures are always high this time of year. My skin actually loves the humidity! 

1. An obvious one, but drink loads of water! I can get sick of plain water so each day will be a mix of iced herbal tea, or sparkling water with lime or peppermint oil to mix things up.

2. I LOVE going makeup free during the days in Summer. It's nice to give my skin a breather, and usually because I have more of a tan, foundation isn't necessary. I still wear sunscreen or sometimes a BB cream with SPF. 

3. If you're near the ocean like me, take advantage of the natural minerals in the ocean, and swim as much as possible. The salt is so good for your hair and skin! I also love to use sand to exfoliate my arms and legs. 

4. I use Summer time to give my digestive system a break and eat lighter meals and drink more juice and smoothies. 

5. Last but not least - you can still have a bath in Summer! I don't soak as much in Summer as I do in Winter, but it's just such a great relaxation me-time tool, so I just make the water lukewarm instead of hot. Sometimes if it's really hot, I'll have a cold bath to cool my body temperate down. You can still use our Wellness Soaks in a cool bath.

Dec 10, 2017 10:55:10 AM By Danielle Glover Skincare, Simple as that, Organic,

{SIMPLE as that} launches a 100% natural Room Spray in collaboration with Albert Park Pre-School to fund a Kindergarten “wellbeing for all” program.

At {SIMPLE as that} we believe that the universe puts us in exactly the right place at the right time to make connections for precisely the right reasons, and my path to Albert Park Pre-School and the extraordinary people who run this Centre is no exception. I still remember the day I walked through the doors of this Kinder and the overwhelming feeling that this was precisely the right place for the last of my 3 children to commence her formal education. I can’t explain exactly why, but I guess when you know something is right, you just know. Back then I had no idea what the next 2 years would hold for me or my inquisitive and developing child, but ever so slowly the real reason has gently unravelled itself. About 10 months into my first year being a parent at this centre and being involved with a number of activities with the children along the way, including making natural coffee scrubs for Mother’s Day and Chamomile & Lavender foot soaks for Father’s Day, the idea to explore essential oils and non-toxic room sprays developed with the help of the children and their ever-enquiring minds. At about the same time, the current Wellbeing Committee Officer (yes this Kinder has a Wellbeing Officer!) returned home to England with her family. With my background as a pharmacist and passion for holistic health, wellness and natural skincare products, the position just seemed to organically become my own (although of course I believe that this was the universe’s intention for me from the beginning).

So the journey began and has definitely not been without its hurdles, the biggest being the tragic death of one of the teachers at an age too young to comprehend. Death is one of those things that we struggle to understand in its intricate complexity as adults, so imagine the complete bewilderment and non-comprehension of these tiny 3 and 4 year olds’ developing minds. Still to this day my 4 year old asks me when will her beloved teacher return and we still sit together regularly to draw love hearts and rainbows that we post to her (wherever she is) in the hope that she will remember us and know each day we continue to miss her beautiful presence. There are other tragic experiences that this Kinder community has endured, including the death from cancer of one of the children’s fathers, and this has further highlighted the need for what I’m about to share.

I imagine most people don’t know that there are currently no direct government funded resources for Kindergartens in Australia for wellbeing programs and by this I mean resources like counselling for staff, children or families in the event of a death as well as meditation and yoga sessions for the children’s overall emotional and physical wellness. Yet there is increasing awareness that these are all things associated with managing stress, building concentration and increasing children’s confidence and positive self-image, a foundation which I am of the utmost belief leads to less mental illness in later life. I myself have worked as a pharmacist in the mental health sector for many years with schizophrenic, bipolar and clinically depressed patients and have seen the devastating effect these illnesses have, not only on the lives of the sufferer, but also on the daily lives of their closest friends and family. It’s no secret that many Australians suffer from mental illness and in fact one in five (20%) of Australians aged 16-85 experience a mental illness in any year. What isn’t commonly known however is that the onset of mental illness is typically around mid-to-late adolescence and Australian youth (18-24 years old) have the highest prevalence of mental illness than any other age group. I myself know too well the devastating effects of mental illness having been a lifelong sufferer of anxiety and panic attacks, not to mention my months of severe post-natal depression after all three of my children, some of the darkest and scariest times of my life. So why am I writing all this and spreading the word? Because it’s seriously time for change.

Growing evidence suggests that our lifetime patterns, both behaviourally and emotionally, are instilled in us from early childhood, so my ultimate vision is to see every pre-school and kindergarten in Australia offering a wellbeing syllabus. In my mind, and using Albert Park Pre-School as a pilot program, this would involve teaching children yoga and meditation in every session and in simple language, introducing the psychological ability for them to embrace themselves with an abundance of self-love and acceptance for who they are. How many of us wish we started our meditation journey much earlier than we did? How many of us wish we were armed with the tools to overcome and manage stress and anxiety from an early age? Maybe I wouldn’t have suffered to the extent that I myself have suffered if I had developed these lifelong skills in early childhood. Having been privy to a community Kindergarten Committee over the past 12 months, I now realise that education funding in Australia is already stretched to breaking point so how can we possibly ask the government for any more funding? Well this is where the newly launched {SIMPLE as that} room spray comes into this equation.

With the help of the children at Albert Park Pre-School we dreamt big and have collaborated to develop a 100% all-natural non-toxic room spray that we aim to sell to local parents and the local community as well as through our website, to fund the kindergarten’s “wellbeing for all” initiatives. We hope that this is the start of a huge awakening and slowly but surely can be rolled out to all early childhood education facilities in Australia, with the dream that a wellbeing program becomes the norm for these little, innocent, enquiring minds. Start small. Dream big.

Oct 12, 2017 3:08:31 PM By Danielle Glover Skincare, Simple as that, Organic,

Green tea is no new thing. People have been using it for years for its high antioxidant levels and myriad of health benefits but stand back, because there’s a new kid on the block. Say hello to Matcha, a powerhouse green tea from Japan with over 100 times the antioxidants of regular green tea. Now you might think what has this got to do with skincare? Well honestly, everything. The topical effects of applying Matcha to the skin have now been well researched and seriously, the effects will leave your skin begging for more.

This high quality green tea contains chlorophyll, a powerful detoxifier that will help remove harmful toxins and fight free radicals that damage cells needed to protect our skin. If you’re worried about fine lines and wrinkles this baby also has you covered with its super hit of antioxidants that will protect your skin from the harmful UV rays that encourage premature ageing and hyperpigmentation. And finally this humble little green powder is known for being an energy booster, meaning it has the power to stimulate and rejuvenate skin cells leaving behind fresh, healthy, glowing skin.


At {SIMPLE as that} we have made the perfect Matcha Mask for your skin in a base of pure, organic silica because it’s one of the biggest components of collagen and who doesn’t need a bit of extra collagen to make our skin look young and fresh?

Apr 9, 2017 11:36:09 AM By Danielle Glover Skincare, Simple as that, Organic,
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