My love and passion for organic skincare started years ago when working as a pharmacist I became increasingly aware of all the ‘crap’ and synthetic additives that lie lurking in our personal care products, so I decided to do some research. What I found was not pretty. Words like ‘carcinogenic’, ‘endocrine disrupters’ and ‘irritants’ are all commonly associated with the ingredients found in our everyday skincare products and worst of all, it’s completely legal! Yes seriously! We are legally allowed as skincare manufacturers to put any ingredient in our final products as long as the ingredients are listed in descending order on the packaging. And it’s that simple. There’s no man or woman in a white coat testing that the products are safe, no legislative body auditing our products and no restrictions on what ingredients we put in our final products (or leave out for that matter!) I don’t know about you but I think that’s pretty scary stuff and that’s where {SIMPLE as that} comes in. Time for change. 

So what I’ve created is an affordable, organic, fair trade and vegan skincare range without all the crap. {SIMPLE as that}. Less ingredients equals more potent product and less chance of any skin reactions. Each ingredient in every product has been purposely included to do a job and ultimately foster the health of your skin to keep it looking vibrant and glowing, not to mention safe. I’m hoping that this humble brand of mine is the start of a journey where one day organic skincare is ‘the norm’ and we no longer have to worry about what we’re putting on our skin, but for now this is my contribution to a healthier world and planet.

{SIMPLE as that}.